Here at Popcorn PR we’re big fans of cheese; whether it’s crumbled on a salad, creamed on a cracker or melted on a big old slice of pizza, we just can’t say no. So it’s no surprise that we’re feeling GRATE about our latest win.
A firm favourite amongst the Popcorn team, Bel UK, home of blockbuster cheese brands including Mini Babybel, The Laughing Cow and Boursin has appointed Popcorn PR as its retained consumer, trade and corporate PR agency following a competitive four-way pitch. As a team that are udderly confident in our talents, cheesy grins were spreading like wildfire when we got the all-important call!
With Bel UK Marketing Director Steve Gregory commenting on our standout passion, strategic thinking and proven success at delivery truly integrated campaigns which combine creativity with commerciality across multiple touch points, we’ll be kicking off with a Comic Relief PR campaign for Mini Babybel, which we’re brie-yond excited for.
We don’t know about you, but we think it’s Gouda be a brie-lliant partnership indeed!
