With all this gorgeous sunshine taking the UK by surprise we felt it our duty to get out there and highlight the importance of the right sun protection.
To help launch the new Panama Jack’s sun care range to the media we donned our flip flops and visors and hit the publishing houses with our gorgeous ‘Tanning Doctor’ (yes, it’s a hard life) to give the lucky press a one on one sun care consultation.
Apart from charming all the lovely ladies at Hearst, Dennis, Bauer and IPC our Doctor Panama Jack also discussed in detail the best sun protection for each ‘patient’ and, equipped with his briefcase full of the latest Panama Jack sun creams, gels and sprays, prescribed the most suited products for each individual.
It was definitely a case of ‘just what the doctor ordered’ as we were met with a few cases of sunburn, but our well prepared Dr had the perfect solution with their hero product the Green Ice pure Aloe Vera gel.
The day flew by and we managed to see some top titles. Heat magazine, like us, wanted to keep the handsome Doctor but settled for a tweet to their followers.
www.panamajacksuncare.co.uk
- 30th July 2013
- Clients, Events
- By Paul Sutton