Briefed by Panasonic to bring the European markets together for a first look at brand new launches, we curated and hosted an exclusive multi-location event to showcase the latest innovations across the business’ Beauty, Grooming and Kitchen Appliance categories.
Hosting top-tier media, influencers and key business stakeholders from across multiple territories, the event was themed around Panasonic’s global innovation within health and wellness at home.
Beginning with an expert panel at Japan House, the cultural home of Japan in London, food futurologist Dr Morgaine Gaye was joined by the likes of Sam Silver, one half of award-winning influencer duo This is Mothership and former beauty director at Stylist magazine, where they discussed key lifestyle trends across the three categories.
Offering all guests a fully bespoke and personalised experience, attendees were then invited to enjoy workshops championing the Beauty, Grooming and Kitchen Appliance ranges, each tailored toward their area of interest and expertise.
With each immersive experience hosted at a London location selected for its category relevance, audience appeal and cool credentials, the interactive sessions saw guests garner exclusive insight into Panasonic’s future-proofing technology, allowing them to trial products first-hand.
For the Beauty category, Sam Silver hosted an exclusive insight-driven beauty workshop at London’s Japan House. This was followed by a luxury ‘Blow Out’ at Duck & Dry Salon, offering editors from the likes of Grazia and Vogue the chance to get ‘gram ready’ with Panasonic Beauty’s styling tools.
The gold-tier male media in attendance were treated to a barber workshop with Professional Grooming ambassador Kevin Luchman, showcasing the innovative Grooming technologies, whilst for the culinary creators on the gold-tier guestlist, eco chef Tom Hunt hosted an interactive cookery workshop at the Good Housekeeping Institute, utilising hero products from the Kitchen Appliance category.
With 43 attendees in total, including nine from the UK, the event generated a wealth of social noise, with 60 social posts and a total potential reach of 791,000.