Launching the new Panasonic Nanoe + Double Mineral Hairdryer to press and influencers, the Popstars hosted an exclusive ‘Love is in the Hair’ beauty event last week at premium blow dry salon, Duck & Dry.
Welcoming over 30 top-tier beauty & lifestyle media and influencers through the salon doors, attendees were given the opportunity to experience the hairdryer’s USPs first-hand with express blow dries whilst also being treated to premium Instagrammable extras designed to convey Panasonic Beauty’s brand personality and maximise social coverage, including branded cupcakes and sweet treats.
Keeping Panasonic Beauty firmly front of mind from start to finish, a premium floral balloon bird cage was perfectly placed within the venue for guests to shoot and showcase the results of their express blow dries, adorned in Panasonic Beauty brand colours, with pastels, palms and pampas.
Delivering over 70 pieces of social coverage with a total reach of over 520k, upcoming editorial coverage opportunities were also maximised for the new launch, with the likes of ELLE, Glamour, Evening Standard, The Times and Daily Mail all in attendance.
With glowing attendee feedback, it’s safe to say the event was Nanoe-thing but a blowout success.