Last week saw us celebrate the launch of Shloer Spritzed in London’s bustling Covent Garden, hosting top-tier national and consumer media alongside high-reaching influencers at Skinnydip’s Nail Club salon for one-to-one product briefings.
With Nail Club providing the perfect backdrop for the exclusive launch event, guests including the likes of The Sun, OK! Magazine, ELLE and Women’s Health were treated to Shloer-inspired manicures whilst being introduced to the new range of sparkling and refreshing fruity drinks.
Delivering key product messages alongside the perfect serve for trial, within a stylish and inspired setting, the event allowed for valuable one-on-one face time with the 23 top-tier media and five high-reaching influencers in attendance.
Gifting each attendee with the full Shloer Spritzed range in branded goody bags, encouraging further trial post event, guests also provided us with personal feedback on their thoughts on the Shloer brand and the new Spritzed range.
With 100% positive feedback, ex Made in Chelsea star Nicola Hughes described Shloer Spritzed as “so refreshing – sharp without being too much”, whilst influencer Elle Next Door said “wow! The orange one tastes gorgeous!”
Ensuring ‘grammable content and sharing the dedicated #ShloerSpritzed hashtag with attendees to generate real-time social buzz, the launch event offered an engaging platform to ensure a ‘splash’ of product coverage across key summer months, driving awareness and demand for the new Shloer Spritzed range.
With the Popstars continuing conversations with all media and influencers in attendance, and over 18 confirmed coverage opportunities to date, we’re looking forward to refreshing the media agenda with a ‘splash’ of Shloer ‘sparkle’.