‘Oat’ Cuisine

To celebrate the launch of the Walkers Shortbread Oatcake range, Popcorn PR visited ten of the UK’s most influential publications to spread the news. With Father’s Day approaching and Oatcakes having an undisputable link with Whisky due to their palette cleansing abilities, Popcorn treated an array of lifestyle and male focused media, including Good Housekeeping, GQ, Esquire, Shortlist and AskMen, to an afternoon of Whisky tasting to accompany the full Oatcake range.