Kick-starting our integrated activity with new client Maui Moisture, last week saw the team head to London to host top tier influencers and media at an immersive flower-filled Lei Day workshop, celebrating the special festival that honours Hawaiian culture.
Held at the stunning, insta-worthy Petersham Nurseries in Covent Garden, the flower crown workshop saw ten beauty & lifestyle influencers and media join the Maui Moisture team, creating personalised flower crowns fit for Lei Day queens, all whilst learning more about the beautiful NEW Maui Moisture Lightweight Hydration + Hibiscus Water range.
Encouraging attendees to #BeMoreMaui with Maui’s scent-sational range of vegan-friendly, no-nasties hair care, the floral filled venue and workshop offered the perfect opportunity to put Maui Moisture on the map and more importantly, on the hair of, leading media and influencers.
Delivering 49 pieces of social coverage, reaching over 601k to date and attended by key contacts at the likes of Superdrug and Stylist, as well as influencers such as Megan Rose Lane and Masha Rotar, it’s safe to say it was a very a-Maui-zing event indeed.