Festive fever was in full swing at Popcorn last month as we hosted the ultimate stylish, multi-brand Christmas in July event putting multiple brands on this year’s Christmas Wish Lists.
Showcasing over 30 different brands, from food & drink, gadgets, fashion, beauty and interiors, the UK press were invited to preview an extensive and original range of Christmas Gifting Solutions for the whole family – even for that someone who has everything.
Nestled in the press hub of Oxford Street, our venue for the day, Home Sweet Home, was transferred into a picture postcard Winter Wonderland with designated styled areas for each and every brand.
The halls were certainly decked with holly and there was some obligatory rocking around the Christmas tree, not to mention the odd glass of bubbly and mince pie and with over 50 publications in attendance, the day was a huge success.
It was great to hear such wonderful feedback from the media who found the multi-brand format a huge draw especially given the vast range of products and brands on show, for every price range and gifting solution which naturally aligns with their editorial gift guides.
Spreading the festive cheer across press and clients we can’t wait until next year!
A full product festive gift guide is available for press on request, please contact truley.osullivan@popcornpr.co.uk